Who’s who

Louie Williams is principal and director of creative services for SHiFT. She loves problem-solving, talking strategy and seeing a plan come together. Winning at Rummikub also ranks right up there.

In more than 25 years as an art director and graphic designer, Louie has owned her own design firm and been on both the client and agency sides before joining the SHiFT team 11 years ago. Her experience includes work on behalf of clients such as Qwest, Sun Microsystems, Coors, Pulte Homes, Gerry Baby Products / Evenflo, Long John Silver’s Seafood Shoppes, GO Boulder, the American Indian College Fund, Colorado Department of  Transportation, and the City of Longmont with projects ranging in scope from logo design to full-on multimedia campaigns. Although her work has won numerous awards, client satisfaction counts for more in her book.

And speaking of books, Louie’s favorite is The Martian Chronicles, by Ray Bradbury. Still.