New Resources
We have a great website strategy and planning tool we use with our clients, regardless of whether you’re developing a new site or revamping an existing one. We take you through six crucial steps with questions that are designed to help you determine and clarify:
• Defining goals and objectives
• Knowing your audience
• Knowing your competitors and reviewing their sites
• Reviewing your current site (if you already have one)
• Your site content and features
• Measuring site success
Send us an email and we’ll be glad to send you a PDF of our planning questionnaire: louie.williams@shiftyourbrand.com
SHiFTing to WordPress
Welcome to the new SHiFT site, designed using a customized WordPress template. I’d heard so much over the past few months about WordPress, both in terms of low cost and the ease of updating and controlling content, that I decided I needed to know more about how it worked and what its capabilities were. What better way to learn, and determine whether it’s a viable alternative to a totally custom web site (with all the attendant development and programming costs) than to try it myself. You’re looking at the result. Yes, it still has the feel of a WordPress-powered site. But I love the functionality, and the ability to add, edit and remove content myself. I’m not a programmer, but this is so easy to learn that I’m having fun playing. And I think it’s a totally viable web site option, especially for small businesses with limited budgets.
So take a look around and send me a comment. Or ask me a question. WordPress makes it easy to start a conversation.
Next up is Joomla.
Read MoreOrisinal
One of our favorites, this site features beautifully illustrated and sweet-looking, but deceptively challenging, Flash games.
http://www.ferryhalim.com/orisinal/
Read MoreNew Books
New books from our list:
- The trilogy by Stieg Larsson: The Girl with the Dragon Tattoo, The Girl Who Played with Fire, and The Girl Who Kicked the Hornet‘s Nest
- Outliers, by Malcolm Gladwell
- Geek Love, by Katherine Dunn
- Visual Meetings, by David Sibbet
CDOT – Live to Ride
Live to Ride | Multi-year Branding and Awareness Campaign
Aimed at Colorado motorcycle riders, male/female, of all ages and experience levels, the goal of the Live to Ride campaign was behavior change: get riders to take a skills class from a state-accredited training provider. In turn, this would lead to a measurable reduction in crashes involving both motorcyclists alone and in combination with automobile drivers.
Read MoreCSU – The Food Friends
The Food Friends | Brand Creation and Ongoing Maintenance
Working with researchers in Colorado State University’s (CSU) Department of Food Science and Human Nutrition, SHiFT was engaged in the challenge of encouraging pre-school-age children and their parents to try new, more nutritious foods.
Read MoreLogos
SHiFT has had the opportunity to design the identity for a number of companies over the years, and we share some examples here. (more…)
Read MoreITF
Mobile Citizen | Brand creation, extension, and service launch
Mobile Citizen, a service offering of the Instructional Telecommunications Foundation (ITF) provides high-speed, secure and very cost-effective mobile Internet access exclusively to educational institutions and non-profit organizations. As a brand new service, ITF was in need of total brand creation for Mobile Citizen, as well as a plan for launching the service to eligible customers, beginning with the Las Vegas and Portland, Oregon markets with ultimate nationwide expansion.
Read MoreSTEPP
Champions’ Choice | Integrated campaign development and implementation
How do you get Colorado citizens who use tobacco, AND suffer from a chronic disease like diabetes, COPD, emphysema, lung cancer and heart disease to quit using? By recruiting five local Champions, who also suffer from those diseases, to tell others their stories about how they quit tobacco.
Read MoreCDOT – Share the Road
Share the Road | Multi-year Branding and Awareness Campaign
Colorado motorists, bicyclists and pedestrians need to Share the Road. This two-year campaign served as a reminder of that, as well as educating citizens about the state laws regarding road use and rights-of-way.
Read More