New Resources

Posted by Louie on Oct 20, 2010 in Musings | 0 comments

We have a great website strategy and planning tool we use with our clients, regardless of whether you’re developing a new site or revamping an existing one. We take you through six crucial steps with questions that are designed to help you determine and clarify:

• Defining goals and objectives
• Knowing your audience
• Knowing your competitors and reviewing their sites
• Reviewing your current site (if you already have one)
• Your site content and features
• Measuring site success

Send us an email and we’ll be glad to send you a PDF of our planning questionnaire: louie.williams@shiftyourbrand.com

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SHiFTing to WordPress

Posted by Louie on Sep 2, 2010 in Musings | 0 comments

Welcome to the new SHiFT site, designed using a customized WordPress template. I’d heard so much over the past few months about WordPress, both in terms of low cost and the ease of updating and controlling content, that I decided I needed to know more about how it worked and what its capabilities were. What better way to learn, and determine whether it’s a viable alternative to a totally custom web site (with all the attendant development and programming costs) than to try it myself. You’re looking at the result. Yes, it still has the feel of a WordPress-powered site. But I love the functionality, and the ability to add, edit and remove content myself. I’m not a programmer, but this is so easy to learn that I’m having fun playing. And I think it’s a totally viable web site option, especially for small businesses with limited budgets.

So take a look around and send me a comment. Or ask me a question. WordPress makes it easy to start a conversation.

Next up is Joomla.

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Orisinal

Posted by Louie on Aug 27, 2010 in Musings | 0 comments

One of our favorites, this site features beautifully illustrated and sweet-looking, but deceptively challenging, Flash games.

http://www.ferryhalim.com/orisinal/

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New Books

Posted by Louie on Aug 25, 2010 in Musings | 0 comments

New books from our list:

  • The trilogy by Stieg Larsson: The Girl with the Dragon Tattoo, The Girl Who Played with Fire, and The Girl Who Kicked the Hornet‘s Nest
  • Outliers, by Malcolm Gladwell
  • Geek Love, by Katherine Dunn
  • Visual Meetings, by David Sibbet

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