CDOT – Live to Ride
Live to Ride | Multi-year Branding and Awareness Campaign
Aimed at Colorado motorcycle riders, male/female, of all ages and experience levels, the goal of the Live to Ride campaign was behavior change: get riders to take a skills class from a state-accredited training provider. In turn, this would lead to a measurable reduction in crashes involving both motorcyclists alone and in combination with automobile drivers.
Read MoreCSU – The Food Friends
The Food Friends | Brand Creation and Ongoing Maintenance
Working with researchers in Colorado State University’s (CSU) Department of Food Science and Human Nutrition, SHiFT was engaged in the challenge of encouraging pre-school-age children and their parents to try new, more nutritious foods.
Read MoreLogos
SHiFT has had the opportunity to design the identity for a number of companies over the years, and we share some examples here. (more…)
Read MoreITF
Mobile Citizen | Brand creation, extension, and service launch
Mobile Citizen, a service offering of the Instructional Telecommunications Foundation (ITF) provides high-speed, secure and very cost-effective mobile Internet access exclusively to educational institutions and non-profit organizations. As a brand new service, ITF was in need of total brand creation for Mobile Citizen, as well as a plan for launching the service to eligible customers, beginning with the Las Vegas and Portland, Oregon markets with ultimate nationwide expansion.
Read MoreSTEPP
Champions’ Choice | Integrated campaign development and implementation
How do you get Colorado citizens who use tobacco, AND suffer from a chronic disease like diabetes, COPD, emphysema, lung cancer and heart disease to quit using? By recruiting five local Champions, who also suffer from those diseases, to tell others their stories about how they quit tobacco.
Read MoreCDOT – Share the Road
Share the Road | Multi-year Branding and Awareness Campaign
Colorado motorists, bicyclists and pedestrians need to Share the Road. This two-year campaign served as a reminder of that, as well as educating citizens about the state laws regarding road use and rights-of-way.
Read MoreOptibike
Branding update and refresh
The Optibike is in a class by itself. Cool design, cooler features and too much fun, it’s a bike you can pedal to ride like any other, or you can engage the handlebar throttle and really take off. (more…)
Read MoreGO Boulder
GO Smart | Branding and Integrated Behavior Change
GO Boulder’s mission is to get Boulder residents out of their cars – and into taking a bus, biking, and walking instead. As part of this effort, SHiFT developed and implemented an individualized marketing campaign to increase awareness of those options, specifically as a test within a north Boulder neighborhood.
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