• Defining goals and objectives
• Knowing your audience
• Knowing your competitors and reviewing their sites
• Reviewing your current site (if you already have one)
• Your site content and features
• Measuring site success

Send us an email and we’ll be glad to send you a PDF of our planning questionnaire: louie.williams@shiftyourbrand.com

So take a look around and send me a comment. Or ask me a question. WordPress makes it easy to start a conversation.

Next up is Joomla.

http://www.ferryhalim.com/orisinal/

• The trilogy by Stieg Larsson: The Girl with the Dragon Tattoo, The Girl Who Played with Fire, and The Girl Who Kicked the Hornet‘s Nest
• Outliers, by Malcolm Gladwell
• Geek Love, by Katherine Dunn
• Visual Meetings, by David Sibbet

Aimed at Colorado motorcycle riders, male/female, of all ages and experience levels, the goal of the Live to Ride campaign was behavior change: get riders to take a skills class from a state-accredited training provider. In turn, this would lead to a measurable reduction in crashes involving both motorcyclists alone and in combination with automobile drivers.

SHiFT developed:

• all branding and messaging
• program logo
• event presence and materials (banners,  posters, fliers)
• custom URL and mini web site within the CDOT site
• radio and TV PSAs
• press conference materials
• branded giveaways items
• biker-bar-specific posters, drink coasters and napkins
• consumer publication advertising

Although recent statistics show that the number of motorcycle crashes in 2009 was less than in 2008, most motorcycle crashes  still involve alcohol and result in serious injury and even death for the rider and any passengers.

Working with researchers in Colorado State University’s (CSU) Department of Food Science and Human Nutrition,  SHiFT was engaged in the challenge of encouraging pre-school-age children and their parents to try new, more nutritious foods.

An initial offering called “The Food Friends” developed characters for a classroom curriculum that included:

• Puppets of each of the Food Friends
• A binder for the teacher curriculum guide
• Handouts for parents, in English and Spanish
• Place mats, puzzle and card game
• Flash cards of unfamiliar foods (daikon radish, gouda cheese, ugli fruit, etc.).

Since then, we have developed, tested and refined materials for an additional program titled “The Food Friends Get Movin’ with Mighty Moves™,” a response to growing concern about childhood obesity. The familiar Food Friends characters have taken on superhero personalities and powers to encourage kids and their families to become more physically active.

Today, The Food Friends curriculum is part of more than 500 Head Start and preschool programs in Colorado, Texas, Michigan, Wisconsin, Nebraska and Virginia, as well as in Canada and Australia.

Aztek Networks | Manufacturer of a telecommunications switch

B2B Expo | Business networking event sponsored by the Longmont Chamber of Commerce

Emphasis Search | Database of medical specialties and physician referral information

Colorado Quitline | Telephone support and counseling for people trying to quit tobacco use

Live to Ride | Campaign logo for a CDOT motorcycle safety program

Geological Society of America | Professional society supporting and enhancing geoscience knowledge

STRATECOM | Integrated marketing firm

Dutch Communications | Provider of integrated home technology system

Mobile Citizen, a service offering of the Instructional Telecommunications Foundation (ITF) provides high-speed, secure and very cost-effective mobile Internet access exclusively to educational institutions and non-profit organizations. As a brand new service, ITF was in need of total brand creation for Mobile Citizen, as well as a plan for launching the service to eligible customers, beginning with the Las Vegas and Portland, Oregon markets with ultimate nationwide expansion.

After conducting a SHiFTthinking™ brand discovery session, we began development of the brand identity and standards, key messages, mission and vision statements, a web site, PowerPoint presentation template, an icon system for service diagrams, and print/electronic collateral that includes templates for the various service offerings and a corporate overview.

Most recently, we assisted with a strategic rollout plan, and completed collateral materials specifically for the Las Vegas, Portland/Salem, Chicago, Kansas City, Salt Lake City and Philadelphia service launches. This work included a grant program, which has become the standard for expansion into future service areas.

How do you get Colorado citizens who use tobacco, AND suffer from a chronic disease like diabetes, COPD, emphysema, lung cancer and heart disease to quit using? By recruiting five local Champions, who also suffer from those diseases, to tell others their stories about how they quit tobacco.

Our Champions did just that for three months, through newspaper ads, local cable TV and on a dedicated campaign website, inspiring and encouraging others to follow their lead and rethink what was possible and important to them in their own lives. The website also contained links to the Colorado QuitLine website, as well as information about other resources available to those seeking to quit their tobacco addition.

The results? Website tracking showed good traffic and high viewer interest in all pages on the site, as well as a 20% click rate for the link to the Colorado QuitLine site. Call rates to the QuitLine were not available.

Colorado motorists, bicyclists and pedestrians need to Share the Road. This two-year campaign served as a reminder of that, as well as educating citizens about the state laws regarding road use and rights-of-way.

Over the two-year campaign period, we:

• Promoted a local, grass-roots strategy
• Determined the most effective tactics
• Developed the messaging and visual look
• Created a free kit of collateral materials,  both a physical and online
• Implemented a grant program to help fund  campaign participation
• Produced two short videos aimed at teen drivers, distributed to driver’s education providers around the state

The results? In year one, ten communities implemented the campaign. An estimated 200,000 Colorado citizens were exposed to the message through the events, with 3.1 million exposures through radio. Coverage in local papers was extensive. During the second year, 100 Share the Road kits were distributed; more than 50 communities throughout the state applied for grants; and the teen video was used by the DMV and in 85 driver’s education programs