As part of the city of Boulder, Go Boulder’s mission is to get people out of their cars and onto the many paths, walkways, bike lanes and transit routes the city offers its citizens. SHiFT submitted for, and won, an RFP charged with educating the public about the rules and responsibilities of path use, and was awarded a scope of work that included development of the campaign theme, strategy and tactics consulting, campaign blog and social media content, and the look and feel of campaign materials.
These materials all focused on the theme “The Way of The Path.” We all use the bike and pedestrian paths, and we are all responsible for the safe enjoyment of them. The Way of The Path asks us to commit to knowing the rules, accepting our responsibilities, and being part of The Boulder Way to Go.
SERVICES: Campaign theme and strategy, design and production of branded campaign materials, development of blog content