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Summit Prevention Alliance in Summit County, Colorado, had received a grant from CDOT and, using a social norms approach, wanted to develop a designated driver campaign targeting young adult drinkers, both residents and visitors. The perception was that designating a non-drinking driver was not common, when in fact, a key survey statistic indicated that 4 out of 5 young adults in Summit County actually WERE designating a non-drinking driver. To publicize that point, SHiFT created a tongue-in-cheek campaign around the concept of “everyone’s...read more
As part of the city of Boulder, Go Boulder’s mission is to get people out of their cars and onto the many paths, walkways, bike lanes and transit routes the city offers its citizens. SHiFT submitted for, and won, an RFP charged with educating the public about the rules and responsibilities of path use, and was awarded a scope of work that included development of the campaign theme, strategy and tactics consulting, campaign blog and social media content, and the look and feel of campaign materials. These materials all focused on the theme “The...read more
America Now is a new Smithsonian series consisting of an annual three-part program jointly organized by the National Portrait Gallery, National Museum of American History, and Smithsonian American Art Museum. The series theme will change annually, with this inaugural year featuring innovation in art, history and culture. SERVICES: Series logo, print and digital advertising, collateral materialsread more
Live Eat Play Colorado is an outreach effort being developed at Colorado State University as a collaboration among the CSU Department of Food Science & Human Nutrition, CSU Extension, and the Kendall Anderson Nutrition Center (KANC). Its purpose is to be source of timely, useful, research-based nutrition and health information you know you can trust. SHiFT has been working with the group for the past year, initially assisting with examples of what a website look and feel might be, and now beginning to work on collateral materials that...read more
The Smithsonian American Art Museum is home to one of the largest collections of American art in the world. It includes both permanent and featured exhibitions of photography, modern folk and self-taught art, African American art, Latino art and video games, as well as collections of contemporary craft, and American impressionist and Gilded Age paintings.SHiFT has been honored to work with the Museum for the past three years to create marketing materials like rack cards, postcards, and print and online advertising for featured exhibitions, as...read more