Sound strategy

key to effective marketing communications

Good thing it’s part of SHiFT’s DNA, along with creative analysis, execution and follow-up. We believe in developing a strategic foundation for a campaign or project, resulting in a thoughtful, concrete plan of action for achieving your marketing goals. Even on a tactical level, like deciding whether a campaign should use social media or direct mail, or both, choices should be grounded in strategy. The result? Success for both of us.