Optibike
Branding update and refresh
The Optibike is in a class by itself. Cool design, cooler features and too much fun, it’s a bike you can pedal to ride like any other, or you can engage the handlebar throttle and really take off. SHiFT initially worked with Optibike to update their logo, develop a new look for the website and create retailer posters. Although the work was not published, we still think it’s a great creative example. And we still think it’s the coolest transportation on two wheels.
