Posts made in September, 2014

Summit Prevention Alliance in Summit County, Colorado, had received a grant from the Colorado Department of Transportation (CDOT) and, using a social norms approach, wanted to develop a designated driver campaign targeting young adult drinkers, both residents and visitors. The perception was that designating a non-drinking driver was not common, when in fact, a key survey statistic indicated that 4 out of 5 young adults in Summit...